When exposed to disinformation campaign, 60.8% of polled individuals expressed a likelihood of moving their money from a target bank, revealing the potent ability of synthetic content to incite financial instability.

Fenimore Harper Communications has conducted a ‘Red Team’ exercise on the generation of misinformation using AI to understand what techniques may be used by people. We have focused on the widely available, cheap-to-use tools that are likely to have the biggest influence on the public at large.

Over 100 deep-fake video advertisements impersonating Prime Minister Rishi Sunak were paid to be promoted on Meta’s platform in the last month.